4 Key Learnings From a Google Adwords Campaign


What we did Our small B2B start-up ran a Google Adwords campaign as part of our marketing efforts recently. We had mixed results, but learned a lot about the Google Adwords tools. I thought I’d share our goals, results and takeaways as a way to help any company like ours (small B2B services start-up) that is considering […]

The CEO Drives the Company Culture


What is company culture? The definition of company culture from About.com is “the personality of a company and defines what a company, from an employee perspective, is like to work for. Company culture includes the company mission, values, ethics, expectations, goals, and work environment.”  Merriam-Webster tells us that company culture is “the set of shared attitudes, values, goals, […]

How Entrepreneurs Come Up With New Ideas


Where do ideas come from? One aspect of entrepreneurship and new product development that can be overwhelming is the thought that any new product or idea must be dramatically different from everything else out there. Actually, small changes can create a totally different product and lead to an entrepreneurial venture. So try this:  Develop a Chindogu. From Urban […]

9 Things to Remember for Digital Marketing


The 9 topics and concepts within digital marketing strategy that are important to remember can be divided in to three areas as I mentioned a few days ago. Overarching concepts Strategic analysis Tactical things to do OVERARCHING CONCEPTS 1. Search Engine Optimization A key concept is search engine optimization (SEO). Understanding how SEO is actually measured […]