Welcome to my blog – your go-to place for ideas and news related to marketing and business.
Some background …
I received my MBA from UNC Kenan-Flagler Business School, where I focused on marketing and entrepreneurship.
I have a Ph.D from the University of California, Berkeley, in Chemistry.
I have worked at GE Global Research, Niskayuna NY, Lord Corporation Cary NC, Quintiles Durham NC – and as a teaching assistant at UNC Kenan-Flagler.
I am a Founder and the Marketing Lead for Blue Ridge Lighting Solutions, an entrepreneurial LED lighting company. I drive our marketing strategy, especially digital, and along with the executive team, push our business strategy to develop new LED lighting products.
I love digital marketing, marketing strategy, and learning new things.
My goal for this blog? To share information, tips, and news about marketing. I hope it will be useful for you!