The 5 Reasons to Use Mobile Payment Systems


Mobile payment is a financial transaction or payment done via mobile device Financial companies, such as banks and credit card companies, as well as Google, PayPal and other mobile communication companies have created systems to allow consumer or companies to purchase and sell goods and services using a mobile phone.[mashable.com] The two main types of […]

How Mobile Payment Systems are Revolutionizing Marketing and Retail


Thanks to co-authors: Nathan Johnson, Alicia Midland, Christopher Vincelli Who uses mobile payment systems Most users of mobile payment systems such as Square are small businesses like farm stands or cafes and they also make use of mobile payment credit card readers[NYT.com]. The readers are a way for them to grow their business without the […]

The 5 Steps for Developing a Marketing Strategy


When deciding on a new marketing strategy, a few key issues need to be resolved in order maximize the return on investment of the marketing dollars to be spent. Here are the 5 steps for deciding on a marketing strategy Understand your company, the competitors and the industry. Analyze the industry regarding how your competitors, […]

The 5 Differences Between Leadership and Management


Leadership is different than management “Management is about coping with complexity…Leadership, by contrast, is about coping with change.” -John P. Kotter, HBR article “What Leaders Really Do” We’ve all heard that leadership is different than management. Below are five ways that leaders do things differently than managers. Day to day details versus looking to the future. […]

What are Your Two Most Favorite Social Media Sites for Business?


Social media sites for business are many and varied, which two are your favorite? Let us know your thoughts! ———————————————— Connect with me on LinkedIn, Google+, Twitter (@SaraPaisner), via email, or on Facebook.