Customers are People First


Who are my customers? My LED lighting customers are industrial and commercial manufacturing facilities. They could also be hospitals, retail, and hotels. They are generally building or facilities managers, or even operations managers. My customers could also be small, medium and large companies and they are in all sorts of industries. My marketing and business […]

The 8 Things to Look for in a Business Plan


Building a business case When we decided to go after investment for our company, we came to the point where we needed a business case. Business cases are generally no more than 10-15 pages of slides. We built our business case based on what Angel Investors and VC firms look for when they review a plan. Different […]

4 Recent Improvements to LinkedIn


LinkedIn recently updated its system with the following changes New Menu Bar:LinkedIn has changed its menu bar to simplify the site and update the site’s look. Now, there is a two-level menu that hides the extra options when not in use. It’s more streamlined, but a couple of items have become harder to find, such […]

“Commercializing New Technologies – Getting from Mind to Market” — Book Review


Today’s post is a critical review of a book on innovation: “Commercializing New Technologies – Getting from Mind to Market” by Vijay K. Jolly (Harvard Business School Press 1997). I encourage you to read this book if you are involved in innovation within any size organization. He includes great frameworks. A New Reference Guide for […]

Marketing is not Just Advertising: The 3 Key Frameworks for Marketing


Marketing is more than just advertising Recently, I have seen many comments that talk about marketing to describe promotional campaigns. Marketing is so much more that the advertisements we see. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society […]