Welcome to news, commentary, fun facts, and useful information on the many facets of marketing.
This is Sara Paisner’s blog. I will be adding posts related to marketing and business. I look forward to interacting with my readers.
Some background on me:
I was most recently the Director of Marketing for a software and management consulting firm. I collaborate with the executive for strategy and execute on all tactical marketing plans. I work closely with our leadership team to ensure our marketing efforts align with our company goals and strategy.
I received my MBA from UNC Kenan-Flagler Business School, where I focused on marketing and entrepreneurship. I have a PhD from University of California Berkeley in Chemistry. I worked as a postdoctoral researcher at the University of North Carolina on electronic materials. My undergraduate degree is from Dartmouth College, a small Ivy League college in Hanover, NH.
I have worked at GE Global Research, Lord Corporation, Quintiles Transnational, Blue Ridge Lighting Solutions, and as a teaching assistant at UNC Kenan-Flagler.
I’m an avid sailor and martial artist. I race Thistles up and down the east coast and have a 2nd Dan in Hapkido. I also run half marathons moderately regularly.
The goal for this blog is to share information, tips, and news about marketing, business strategy, innovation, and entrepreneurship. I hope it will be useful for you!
May 20, 2013
Updated April 1, 2015