Welcome to news, commentary, fun facts, and useful information on the many facets of marketing.

This is Sara Paisner’s blog. I will be adding posts related to marketing and business. I look forward to interacting with my readers.

Some background on me:

I was most recently the Director of Marketing for a software and management consulting firm. I collaborate with the executive for strategy and execute on all tactical marketing plans. I work closely with our leadership team to ensure our marketing efforts align with our company goals and strategy.

I received my MBA from UNC Kenan-Flagler Business School, where I focused on marketing and entrepreneurship. I have a PhD from University of California Berkeley in Chemistry. I worked as a postdoctoral researcher at the University of North Carolina on electronic materials. My undergraduate degree is from Dartmouth College, a small Ivy League college in Hanover, NH.

I have worked at GE Global Research, Lord Corporation, Quintiles Transnational, Blue Ridge Lighting Solutions, and as a teaching assistant at UNC Kenan-Flagler.

Sara Paisner Marketing ConsultingI have a fascination for digital marketing, marketing strategy, and learning new things.

I’m an avid sailor and martial artist. I race Thistles up and down the east coast and have a 2nd Dan in Hapkido. I also run half marathons moderately regularly.

The goal for this blog is to share information, tips, and news about marketing, business strategy, innovation, and entrepreneurship. I hope it will be useful for you!

–Sara Paisner

May 20, 2013

Updated April 1, 2015