In any industry, there is a language. Have you taken the time to learn it? As business leaders or professionals, we are likely to change industries or markets a few times. Don’t get lulled into thinking that all you need to know is marketing and the company technical experts will handle all the language. If […]
I hear non-stop from well-spoken leaders and writers about choosing a job where I’ll love my work. By doing something that I am passionate about, I will be happy and fulfilled. Yay, rainbows and happy people abound! In reality, there is more to a job than just the stuff you love. Even within a role […]
Have you ever had a manager ask you to work on a project and you don’t know why? Or had an executive share a goal and think to yourself that it doesn’t align with what you’ve been working on? Or had projects that seemed to conflict with each other? This can happen when the marketing […]
Published on Nov 21, 2014 —
After years of working as a bench chemist, Sara Paisner found a growing passion in business, leading her to earning an MBA, starting a startup business, and now as Director of Marketing with Portfolio Decisions, Inc. Watch as Paisner shares her unusual path to business and some lessons learned for startup businesses.
Your CEO doesn’t care about your SEO data. When I have conversations with fellow marketers, we often fall into the lingo of marketing. We talk about SEO and CPC and then we ask each other if we’ve figured out the website CSS or found a new framework for the next marketing campaign. If you’re a marketer, […]