Just because you don’t like to do it, doesn’t mean it’s not part of your job


I hear non-stop from well-spoken leaders and writers about choosing a job where I’ll love my work. By doing something that I am passionate about, I will be happy and fulfilled. Yay, rainbows and happy people abound! In reality, there is more to a job than just the stuff you love. Even within a role […]

Top 10 Things to Remember When Communicating Across Cultures


Cross cultural communication is hard There, I said it. For anyone who thinks it isn’t, you’re done. You can skip the rest of this blog since you clearly know everything there is to know about every culture. This blog is for the rest of us. I grew up in Japan, lived in France, speak 3 […]

The 3 Biggest Pricing Mistakes to Avoid


Part of any marketing strategy is developing the pricing for your product or service. Pricing can be a mine-field if you’re not careful. Here are 3 key pricing mistakes to avoid. Using cost-plus pricing. This is where we decide that the best price is 20% or 8.5% or some  percentage above ‘the costs’. The problem is […]

Part 2 of Marketing is More Than Just Advertising – The ‘5 C’s’


Previously I wrote that Marketing is More Than Just Advertising and shared 3 key frameworks. Here I expand on the first framework, known as the ‘5 Cs’. The 5 Cs refer to Context, Company, Customer, Competitor, and Collaborator. The 5 areas to investigate as part of developing a marketing strategy. Context. A company’s actions do not […]

The 5 Reasons to Use Mobile Payment Systems


Mobile payment is a financial transaction or payment done via mobile device Financial companies, such as banks and credit card companies, as well as Google, PayPal and other mobile communication companies have created systems to allow consumer or companies to purchase and sell goods and services using a mobile phone.[mashable.com] The two main types of […]