How Mobile Payment Systems are Revolutionizing Marketing and Retail


Thanks to co-authors: Nathan Johnson, Alicia Midland, Christopher Vincelli Who uses mobile payment systems Most users of mobile payment systems such as Square are small businesses like farm stands or cafes and they also make use of mobile payment credit card readers[NYT.com]. The readers are a way for them to grow their business without the […]

The 5 Steps for Developing a Marketing Strategy


When deciding on a new marketing strategy, a few key issues need to be resolved in order maximize the return on investment of the marketing dollars to be spent. Here are the 5 steps for deciding on a marketing strategy Understand your company, the competitors and the industry. Analyze the industry regarding how your competitors, […]

The 5 Differences Between Leadership and Management


Leadership is different than management “Management is about coping with complexity…Leadership, by contrast, is about coping with change.” -John P. Kotter, HBR article “What Leaders Really Do” We’ve all heard that leadership is different than management. Below are five ways that leaders do things differently than managers. Day to day details versus looking to the future. […]

“Commercializing New Technologies – Getting from Mind to Market” — Book Review


Today’s post is a critical review of a book on innovation: “Commercializing New Technologies – Getting from Mind to Market” by Vijay K. Jolly (Harvard Business School Press 1997). I encourage you to read this book if you are involved in innovation within any size organization. He includes great frameworks. A New Reference Guide for […]

Marketing is not Just Advertising: The 3 Key Frameworks for Marketing


Marketing is more than just advertising Recently, I have seen many comments that talk about marketing to describe promotional campaigns. Marketing is so much more that the advertisements we see. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society […]