9 Things to Remember for Digital Marketing

The 9 topics and concepts within digital marketing strategy that are important to remember can be divided in to three areas as I mentioned a few days ago. Overarching concepts Strategic analysis Tactical things to do OVERARCHING CONCEPTS 1. Search Engine Optimization A key concept is search engine optimization (SEO). Understanding how SEO is actually measured […]

LinkedIn is Best Social Media Choice for Small B2B Businesses

As a small business owner and entrepreneur with limited time, I’ve had to decide , what type of social media to focus on. While there are many different types (see this Mega-Social Landscape info-graphic), only a few are dominant. So my suggestion is to focus on Facebook, LinkedIn, Twitter, and possibly Google+. Social media is a […]

3 Areas of Focus for Digital Marketing

Over the course of learning about digital marketing, I have identified three key areas of importance within any digital marketing strategy. Over the next few weeks I will be addressing each area in more detail, but here are these key areas now: Overarching Concepts Search engine optimization (SEO) and the need for ease of website usability Importance […]

Welcome to Sara Paisner’s Blog!

Welcome to my blog – your go-to place for ideas and news related to marketing and business. Some background … I received my MBA from UNC Kenan-Flagler Business School, where I focused on marketing and entrepreneurship. I have a Ph.D from the University of California, Berkeley, in Chemistry. I have worked at GE Global Research, […]