A Cool Way to Brainstorm for New Ideas or Products


I recently had the opportunity to try out a new method for brainstorming ideas, the SCAMPER method. It is a particularly neat method of brainstorming and idea generation that was quite different from what I’ve done in the past and surprisingly fun. Over the years, I’ve done many brainstorming sessions for new idea generation. These […]

Top 10 Things to Remember When Communicating Across Cultures


Cross cultural communication is hard There, I said it. For anyone who thinks it isn’t, you’re done. You can skip the rest of this blog since you clearly know everything there is to know about every culture. This blog is for the rest of us. I grew up in Japan, lived in France, speak 3 […]

Top 5 Lessons for Product Innovation


Innovation is a process Innovation is the source of new products for a company. As I’ve discussed previously, innovation doesn’t usually happen as it is shown in movies, with a single person having an ‘aha!’ moment. Instead innovation generally comes from a combination of experiences, ideas and expertise from multiple people and is a process rather […]

What are Your Two Most Favorite Social Media Sites for Business?


Social media sites for business are many and varied, which two are your favorite? Let us know your thoughts! ———————————————— Connect with me on LinkedIn, Google+, Twitter (@SaraPaisner), via email, or on Facebook.

Customers are People First


Who are my customers? My LED lighting customers are industrial and commercial manufacturing facilities. They could also be hospitals, retail, and hotels. They are generally building or facilities managers, or even operations managers. My customers could also be small, medium and large companies and they are in all sorts of industries. My marketing and business […]