A Cool Way to Brainstorm for New Ideas or Products


I recently had the opportunity to try out a new method for brainstorming ideas, the SCAMPER method. It is a particularly neat method of brainstorming and idea generation that was quite different from what I’ve done in the past and surprisingly fun. Over the years, I’ve done many brainstorming sessions for new idea generation. These […]

Top 5 Lessons for Product Innovation


Innovation is a process Innovation is the source of new products for a company. As I’ve discussed previously, innovation doesn’t usually happen as it is shown in movies, with a single person having an ‘aha!’ moment. Instead innovation generally comes from a combination of experiences, ideas and expertise from multiple people and is a process rather […]

What are Your Two Most Favorite Social Media Sites for Business?


Social media sites for business are many and varied, which two are your favorite? Let us know your thoughts! ———————————————— Connect with me on LinkedIn, Google+, Twitter (@SaraPaisner), via email, or on Facebook.

“Commercializing New Technologies – Getting from Mind to Market” — Book Review


Today’s post is a critical review of a book on innovation: “Commercializing New Technologies – Getting from Mind to Market” by Vijay K. Jolly (Harvard Business School Press 1997). I encourage you to read this book if you are involved in innovation within any size organization. He includes great frameworks. A New Reference Guide for […]