Customers are People First


Who are my customers? My LED lighting customers are industrial and commercial manufacturing facilities. They could also be hospitals, retail, and hotels. They are generally building or facilities managers, or even operations managers. My customers could also be small, medium and large companies and they are in all sorts of industries. My marketing and business […]

The 6 Areas of An Ethical Code


Do you have an ethical code? Just like a company has a its mission, values, and vision, each of us should have our own ethical code and vision for our future. Having a plan helps us clarify in our own minds where we want to go, and what types of choices we’re going to make […]

Share Your Team Building Stories!


Team building can be good or bad, fun or boring, relevent or simply awful What good or bad team building events have you participated in? Here are a few of my favorites: Once I went whitewater rafting on the South Fork of the American River with 8 or so members of the sales team. One […]

5 Tips for Effective Strategic Planning Sessions


Rapid growth companies have to start planning strategically When your company starts to grow rapidly, things can start changing pretty darn fast. So how do you, as the leader or executive team, keep things under control? Strategic planning is the key according to Bob Bicksler as he shared during a lecture on what is necessary […]

The CEO Drives the Company Culture


What is company culture? The definition of company culture from About.com is “the personality of a company and defines what a company, from an employee perspective, is like to work for. Company culture includes the company mission, values, ethics, expectations, goals, and work environment.”  Merriam-Webster tells us that company culture is “the set of shared attitudes, values, goals, […]