Top 5 Lessons for Product Innovation


Innovation is a process Innovation is the source of new products for a company. As I’ve discussed previously, innovation doesn’t usually happen as it is shown in movies, with a single person having an ‘aha!’ moment. Instead innovation generally comes from a combination of experiences, ideas and expertise from multiple people and is a process rather […]

The 3 Biggest Pricing Mistakes to Avoid


Part of any marketing strategy is developing the pricing for your product or service. Pricing can be a mine-field if you’re not careful. Here are 3 key pricing mistakes to avoid. Using cost-plus pricing. This is where we decide that the best price is 20% or 8.5% or some  percentage above ‘the costs’. The problem is […]

Part 2 of Marketing is More Than Just Advertising – The ‘5 C’s’


Previously I wrote that Marketing is More Than Just Advertising and shared 3 key frameworks. Here I expand on the first framework, known as the ‘5 Cs’. The 5 Cs refer to Context, Company, Customer, Competitor, and Collaborator. The 5 areas to investigate as part of developing a marketing strategy. Context. A company’s actions do not […]

The 5 Reasons to Use Mobile Payment Systems


Mobile payment is a financial transaction or payment done via mobile device Financial companies, such as banks and credit card companies, as well as Google, PayPal and other mobile communication companies have created systems to allow consumer or companies to purchase and sell goods and services using a mobile phone.[mashable.com] The two main types of […]

How Mobile Payment Systems are Revolutionizing Marketing and Retail


Thanks to co-authors: Nathan Johnson, Alicia Midland, Christopher Vincelli Who uses mobile payment systems Most users of mobile payment systems such as Square are small businesses like farm stands or cafes and they also make use of mobile payment credit card readers[NYT.com]. The readers are a way for them to grow their business without the […]