The 5 Steps for Developing a Marketing Strategy


When deciding on a new marketing strategy, a few key issues need to be resolved in order maximize the return on investment of the marketing dollars to be spent. Here are the 5 steps for deciding on a marketing strategy Understand your company, the competitors and the industry. Analyze the industry regarding how your competitors, […]

What are Your Two Most Favorite Social Media Sites for Business?


Social media sites for business are many and varied, which two are your favorite? Let us know your thoughts! ———————————————— Connect with me on LinkedIn, Google+, Twitter (@SaraPaisner), via email, or on Facebook.

Customers are People First


Who are my customers? My LED lighting customers are industrial and commercial manufacturing facilities. They could also be hospitals, retail, and hotels. They are generally building or facilities managers, or even operations managers. My customers could also be small, medium and large companies and they are in all sorts of industries. My marketing and business […]

4 Recent Improvements to LinkedIn


LinkedIn recently updated its system with the following changes New Menu Bar:LinkedIn has changed its menu bar to simplify the site and update the site’s look. Now, there is a two-level menu that hides the extra options when not in use. It’s more streamlined, but a couple of items have become harder to find, such […]

Marketing is not Just Advertising: The 3 Key Frameworks for Marketing


Marketing is more than just advertising Recently, I have seen many comments that talk about marketing to describe promotional campaigns. Marketing is so much more that the advertisements we see. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society […]