The 3 Biggest Pricing Mistakes to Avoid


Part of any marketing strategy is developing the pricing for your product or service. Pricing can be a mine-field if you’re not careful. Here are 3 key pricing mistakes to avoid. Using cost-plus pricing. This is where we decide that the best price is 20% or 8.5% or some  percentage above ‘the costs’. The problem is […]

Customers are People First


Who are my customers? My LED lighting customers are industrial and commercial manufacturing facilities. They could also be hospitals, retail, and hotels. They are generally building or facilities managers, or even operations managers. My customers could also be small, medium and large companies and they are in all sorts of industries. My marketing and business […]