The 5 Reasons to Use Mobile Payment Systems


Mobile payment is a financial transaction or payment done via mobile device Financial companies, such as banks and credit card companies, as well as Google, PayPal and other mobile communication companies have created systems to allow consumer or companies to purchase and sell goods and services using a mobile phone.[mashable.com] The two main types of […]

What are Your Two Most Favorite Social Media Sites for Business?


Social media sites for business are many and varied, which two are your favorite? Let us know your thoughts! ———————————————— Connect with me on LinkedIn, Google+, Twitter (@SaraPaisner), via email, or on Facebook.

4 Recent Improvements to LinkedIn


LinkedIn recently updated its system with the following changes New Menu Bar:LinkedIn has changed its menu bar to simplify the site and update the site’s look. Now, there is a two-level menu that hides the extra options when not in use. It’s more streamlined, but a couple of items have become harder to find, such […]

Marketing is not Just Advertising: The 3 Key Frameworks for Marketing


Marketing is more than just advertising Recently, I have seen many comments that talk about marketing to describe promotional campaigns. Marketing is so much more that the advertisements we see. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society […]

9 Things to Remember for Digital Marketing


The 9 topics and concepts within digital marketing strategy that are important to remember can be divided in to three areas as I mentioned a few days ago. Overarching concepts Strategic analysis Tactical things to do OVERARCHING CONCEPTS 1. Search Engine Optimization A key concept is search engine optimization (SEO). Understanding how SEO is actually measured […]