I recently had the opportunity to try out a new method for brainstorming ideas, the SCAMPER method. It is a particularly neat method of brainstorming and idea generation that was quite different from what I’ve done in the past and surprisingly fun. Over the years, I’ve done many brainstorming sessions for new idea generation. These […]
Cross cultural communication is hard There, I said it. For anyone who thinks it isn’t, you’re done. You can skip the rest of this blog since you clearly know everything there is to know about every culture. This blog is for the rest of us. I grew up in Japan, lived in France, speak 3 […]
Innovation is a process Innovation is the source of new products for a company. As I’ve discussed previously, innovation doesn’t usually happen as it is shown in movies, with a single person having an ‘aha!’ moment. Instead innovation generally comes from a combination of experiences, ideas and expertise from multiple people and is a process rather […]
Part of any marketing strategy is developing the pricing for your product or service. Pricing can be a mine-field if you’re not careful. Here are 3 key pricing mistakes to avoid. Using cost-plus pricing. This is where we decide that the best price is 20% or 8.5% or some percentage above ‘the costs’. The problem is […]
Previously I wrote that Marketing is More Than Just Advertising and shared 3 key frameworks. Here I expand on the first framework, known as the ‘5 Cs’. The 5 Cs refer to Context, Company, Customer, Competitor, and Collaborator. The 5 areas to investigate as part of developing a marketing strategy. Context. A company’s actions do not […]
