Just because you don’t like to do it, doesn’t mean it’s not part of your job


I hear non-stop from well-spoken leaders and writers about choosing a job where I’ll love my work. By doing something that I am passionate about, I will be happy and fulfilled. Yay, rainbows and happy people abound! In reality, there is more to a job than just the stuff you love. Even within a role […]

The 5 Steps for Developing a Marketing Strategy


When deciding on a new marketing strategy, a few key issues need to be resolved in order maximize the return on investment of the marketing dollars to be spent. Here are the 5 steps for deciding on a marketing strategy Understand your company, the competitors and the industry. Analyze the industry regarding how your competitors, […]

5 Tips for Effective Strategic Planning Sessions


Rapid growth companies have to start planning strategically When your company starts to grow rapidly, things can start changing pretty darn fast. So how do you, as the leader or executive team, keep things under control? Strategic planning is the key according to Bob Bicksler as he shared during a lecture on what is necessary […]

Hope is Not a Strategy


“Hope is not a strategy.” — Jim Hyler Jr, the former CEO of First Citizens Bank During a leadership course I once attended, we had the privilege of listening to Jim Hyler Jr, the former CEO of First Citizens Bank, as he shared some of the insights gathered during his career. Jim spoke on the importance of leadership […]