Sara Paisner Interview by the American Chemical Society on Entrepreneurship


Published on Nov 21, 2014 —
After years of working as a bench chemist, Sara Paisner found a growing passion in business, leading her to earning an MBA, starting a startup business, and now as Director of Marketing with Portfolio Decisions, Inc. Watch as Paisner shares her unusual path to business and some lessons learned for startup businesses.

Part 2 of Marketing is More Than Just Advertising – The ‘5 C’s’


Previously I wrote that Marketing is More Than Just Advertising and shared 3 key frameworks. Here I expand on the first framework, known as the ‘5 Cs’. The 5 Cs refer to Context, Company, Customer, Competitor, and Collaborator. The 5 areas to investigate as part of developing a marketing strategy. Context. A company’s actions do not […]

The 5 Differences Between Leadership and Management


Leadership is different than management “Management is about coping with complexity…Leadership, by contrast, is about coping with change.” -John P. Kotter, HBR article “What Leaders Really Do” We’ve all heard that leadership is different than management. Below are five ways that leaders do things differently than managers. Day to day details versus looking to the future. […]

Customers are People First


Who are my customers? My LED lighting customers are industrial and commercial manufacturing facilities. They could also be hospitals, retail, and hotels. They are generally building or facilities managers, or even operations managers. My customers could also be small, medium and large companies and they are in all sorts of industries. My marketing and business […]

The 8 Things to Look for in a Business Plan


Building a business case When we decided to go after investment for our company, we came to the point where we needed a business case. Business cases are generally no more than 10-15 pages of slides. We built our business case based on what Angel Investors and VC firms look for when they review a plan. Different […]