The 6 Areas of An Ethical Code


Do you have an ethical code? Just like a company has a its mission, values, and vision, each of us should have our own ethical code and vision for our future. Having a plan helps us clarify in our own minds where we want to go, and what types of choices we’re going to make […]

5 Tips for Effective Strategic Planning Sessions


Rapid growth companies have to start planning strategically When your company starts to grow rapidly, things can start changing pretty darn fast. So how do you, as the leader or executive team, keep things under control? Strategic planning is the key according to Bob Bicksler as he shared during a lecture on what is necessary […]

How Entrepreneurs Come Up With New Ideas


Where do ideas come from? One aspect of entrepreneurship and new product development that can be overwhelming is the thought that any new product or idea must be dramatically different from everything else out there. Actually, small changes can create a totally different product and lead to an entrepreneurial venture. So try this:  Develop a Chindogu. From Urban […]

Welcome to Sara Paisner’s Blog!


Welcome to my blog – your go-to place for ideas and news related to marketing and business. Some background … I received my MBA from UNC Kenan-Flagler Business School, where I focused on marketing and entrepreneurship. I have a Ph.D from the University of California, Berkeley, in Chemistry. I have worked at GE Global Research, […]