Speaking the Language of Marketing to Executives – Or Not


Your CEO doesn’t care about your SEO data.  When I have conversations with fellow marketers, we often fall into the lingo of marketing. We talk about SEO and CPC and then we ask each other if we’ve figured out the website CSS or found a new framework for the next marketing campaign. If you’re a marketer, […]

Top 10 Things to Remember When Communicating Across Cultures


Cross cultural communication is hard There, I said it. For anyone who thinks it isn’t, you’re done. You can skip the rest of this blog since you clearly know everything there is to know about every culture. This blog is for the rest of us. I grew up in Japan, lived in France, speak 3 […]

Hope is Not a Strategy


“Hope is not a strategy.” — Jim Hyler Jr, the former CEO of First Citizens Bank During a leadership course I once attended, we had the privilege of listening to Jim Hyler Jr, the former CEO of First Citizens Bank, as he shared some of the insights gathered during his career. Jim spoke on the importance of leadership […]