Part 2 of Marketing is More Than Just Advertising – The ‘5 C’s’


Previously I wrote that Marketing is More Than Just Advertising and shared 3 key frameworks. Here I expand on the first framework, known as the ‘5 Cs’. The 5 Cs refer to¬†Context, Company, Customer, Competitor, and Collaborator. The 5 areas to investigate as part of developing a marketing strategy. Context. A company’s actions do not […]