Part 2 of Marketing is More Than Just Advertising – The ‘5 C’s’


Previously I wrote that Marketing is More Than Just Advertising and shared 3 key frameworks. Here I expand on the first framework, known as the ‘5 Cs’. The 5 Cs refer to¬†Context, Company, Customer, Competitor, and Collaborator. The 5 areas to investigate as part of developing a marketing strategy. Context. A company’s actions do not […]

Marketing is not Just Advertising: The 3 Key Frameworks for Marketing


Marketing is more than just advertising Recently, I have seen many comments that talk about marketing to describe promotional campaigns. Marketing is so much more that the advertisements we see. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society […]