Customers are People First


Who are my customers? My LED lighting customers are industrial and commercial manufacturing facilities. They could also be hospitals, retail, and hotels. They are generally building or facilities managers, or even operations managers. My customers could also be small, medium and large companies and they are in all sorts of industries. My marketing and business […]

Marketing is not Just Advertising: The 3 Key Frameworks for Marketing


Marketing is more than just advertising Recently, I have seen many comments that talk about marketing to describe promotional campaigns. Marketing is so much more that the advertisements we see. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society […]