The 5 Steps for Developing a Marketing Strategy


When deciding on a new marketing strategy, a few key issues need to be resolved in order maximize the return on investment of the marketing dollars to be spent. Here are the 5 steps for deciding on a marketing strategy Understand your company, the competitors and the industry. Analyze the industry regarding how your competitors, […]

4 Key Learnings From a Google Adwords Campaign


What we did Our small B2B start-up ran a Google Adwords campaign as part of our marketing efforts recently. We had mixed results, but learned a lot about the Google Adwords tools. I thought I’d share our goals, results and takeaways as a way to help any company like ours (small B2B services start-up) that is considering […]

9 Things to Remember for Digital Marketing


The 9 topics and concepts within digital marketing strategy that are important to remember can be divided in to three areas as I mentioned a few days ago. Overarching concepts Strategic analysis Tactical things to do OVERARCHING CONCEPTS 1. Search Engine Optimization A key concept is search engine optimization (SEO). Understanding how SEO is actually measured […]

LinkedIn is Best Social Media Choice for Small B2B Businesses


As a small business owner and entrepreneur with limited time, I’ve had to decide , what type of social media to focus on. While there are many different types (see this Mega-Social Landscape info-graphic), only a few are dominant. So my suggestion is to focus on Facebook, LinkedIn, Twitter, and possibly Google+. Social media is a […]