Social media sites for business are many and varied, which two are your favorite? Let us know your thoughts! ———————————————— Connect with me on LinkedIn, Google+, Twitter (@SaraPaisner), via email, or on Facebook.
LinkedIn recently updated its system with the following changes New Menu Bar:LinkedIn has changed its menu bar to simplify the site and update the site’s look. Now, there is a two-level menu that hides the extra options when not in use. It’s more streamlined, but a couple of items have become harder to find, such […]
What we did Our small B2B start-up ran a Google Adwords campaign as part of our marketing efforts recently. We had mixed results, but learned a lot about the Google Adwords tools. I thought I’d share our goals, results and takeaways as a way to help any company like ours (small B2B services start-up) that is considering […]
As a small business owner and entrepreneur with limited time, I’ve had to decide , what type of social media to focus on. While there are many different types (see this Mega-Social Landscape info-graphic), only a few are dominant. So my suggestion is to focus on Facebook, LinkedIn, Twitter, and possibly Google+. Social media is a […]
Over the course of learning about digital marketing, I have identified three key areas of importance within any digital marketing strategy. Over the next few weeks I will be addressing each area in more detail, but here are these key areas now: Overarching Concepts Search engine optimization (SEO) and the need for ease of website usability Importance […]