Top 5 Lessons for Product Innovation


Innovation is a process Innovation is the source of new products for a company. As I’ve discussed previously, innovation doesn’t usually happen as it is shown in movies, with a single person having an ‘aha!’ moment. Instead innovation generally comes from a combination of experiences, ideas and expertise from multiple people and is a process rather […]

What are Your Two Most Favorite Social Media Sites for Business?


Social media sites for business are many and varied, which two are your favorite? Let us know your thoughts! ———————————————— Connect with me on LinkedIn, Google+, Twitter (@SaraPaisner), via email, or on Facebook.

4 Recent Improvements to LinkedIn


LinkedIn recently updated its system with the following changes New Menu Bar:LinkedIn has changed its menu bar to simplify the site and update the site’s look. Now, there is a two-level menu that hides the extra options when not in use. It’s more streamlined, but a couple of items have become harder to find, such […]

The 6 Areas of An Ethical Code


Do you have an ethical code? Just like a company has a its mission, values, and vision, each of us should have our own ethical code and vision for our future. Having a plan helps us clarify in our own minds where we want to go, and what types of choices we’re going to make […]

LinkedIn is Best Social Media Choice for Small B2B Businesses


As a small business owner and entrepreneur with limited time, I’ve had to decide , what type of social media to focus on. While there are many different types (see this Mega-Social Landscape info-graphic), only a few are dominant. So my suggestion is to focus on Facebook, LinkedIn, Twitter, and possibly Google+. Social media is a […]