5 Reasons to Learn the Language of Your Industry or Market


In any industry, there is a language. Have you taken the time to learn it? As business leaders or professionals, we are likely to change industries or markets a few times. Don’t get lulled into thinking that all you need to know is marketing and the company technical experts will handle all the language. If […]

Just because you don’t like to do it, doesn’t mean it’s not part of your job


I hear non-stop from well-spoken leaders and writers about choosing a job where I’ll love my work. By doing something that I am passionate about, I will be happy and fulfilled. Yay, rainbows and happy people abound! In reality, there is more to a job than just the stuff you love. Even within a role […]

Speaking the Language of Marketing to Executives – Or Not


Your CEO doesn’t care about your SEO data.  When I have conversations with fellow marketers, we often fall into the lingo of marketing. We talk about SEO and CPC and then we ask each other if we’ve figured out the website CSS or found a new framework for the next marketing campaign. If you’re a marketer, […]

Part 2 of Marketing is More Than Just Advertising – The ‘5 C’s’


Previously I wrote that Marketing is More Than Just Advertising and shared 3 key frameworks. Here I expand on the first framework, known as the ‘5 Cs’. The 5 Cs refer to Context, Company, Customer, Competitor, and Collaborator. The 5 areas to investigate as part of developing a marketing strategy. Context. A company’s actions do not […]

How Mobile Payment Systems are Revolutionizing Marketing and Retail


Thanks to co-authors: Nathan Johnson, Alicia Midland, Christopher Vincelli Who uses mobile payment systems Most users of mobile payment systems such as Square are small businesses like farm stands or cafes and they also make use of mobile payment credit card readers[NYT.com]. The readers are a way for them to grow their business without the […]