The 5 Reasons to Use Mobile Payment Systems


Mobile payment is a financial transaction or payment done via mobile device Financial companies, such as banks and credit card companies, as well as Google, PayPal and other mobile communication companies have created systems to allow consumer or companies to purchase and sell goods and services using a mobile phone.[mashable.com] The two main types of […]

How Mobile Payment Systems are Revolutionizing Marketing and Retail


Thanks to co-authors: Nathan Johnson, Alicia Midland, Christopher Vincelli Who uses mobile payment systems Most users of mobile payment systems such as Square are small businesses like farm stands or cafes and they also make use of mobile payment credit card readers[NYT.com]. The readers are a way for them to grow their business without the […]

9 Things to Remember for Digital Marketing


The 9 topics and concepts within digital marketing strategy that are important to remember can be divided in to three areas as I mentioned a few days ago. Overarching concepts Strategic analysis Tactical things to do OVERARCHING CONCEPTS 1. Search Engine Optimization A key concept is search engine optimization (SEO). Understanding how SEO is actually measured […]