A Cool Way to Brainstorm for New Ideas or Products


I recently had the opportunity to try out a new method for brainstorming ideas, the SCAMPER method. It is a particularly neat method of brainstorming and idea generation that was quite different from what I’ve done in the past and surprisingly fun. Over the years, I’ve done many brainstorming sessions for new idea generation. These […]

Top 5 Lessons for Product Innovation


Innovation is a process Innovation is the source of new products for a company. As I’ve discussed previously, innovation doesn’t usually happen as it is shown in movies, with a single person having an ‘aha!’ moment. Instead innovation generally comes from a combination of experiences, ideas and expertise from multiple people and is a process rather […]