9 Things to Remember for Digital Marketing


The 9 topics and concepts within digital marketing strategy that are important to remember can be divided in to three areas as I mentioned a few days ago. Overarching concepts Strategic analysis Tactical things to do OVERARCHING CONCEPTS 1. Search Engine Optimization A key concept is search engine optimization (SEO). Understanding how SEO is actually measured […]

3 Areas of Focus for Digital Marketing


Over the course of learning about digital marketing, I have identified three key areas of importance within any digital marketing strategy. Over the next few weeks I will be addressing each area in more detail, but here are these key areas now: Overarching Concepts Search engine optimization (SEO) and the need for ease of website usability Importance […]