Customers are People First


Who are my customers? My LED lighting customers are industrial and commercial manufacturing facilities. They could also be hospitals, retail, and hotels. They are generally building or facilities managers, or even operations managers. My customers could also be small, medium and large companies and they are in all sorts of industries. My marketing and business […]

The 8 Things to Look for in a Business Plan


Building a business case When we decided to go after investment for our company, we came to the point where we needed a business case. Business cases are generally no more than 10-15 pages of slides. We built our business case based on what Angel Investors and VC firms look for when they review a plan. Different […]